Marketing Manager, Biosero
Woburn, MA
Full Time
Marketing
Experienced
About the Role
Biosero, part of the BICO group, develops innovative laboratory automation software and integrated solutions that accelerate scientific research and drug development for leading pharma and biotech organizations. As a key brand within BICO’s lab automation portfolio, Biosero helps customers orchestrate complex workflows and maximize the value of automation across the lab.
The Marketing Manager for Biosero will own and drive Biosero’s marketing activities, with a strong focus on lead generation, digital presence, and campaign performance in the lab automation market. This role sits within Biosero, reporting into a Biosero commercial/leadership function, with a dotted-line reporting relationship to the Head of Global Marketing at BICO to ensure alignment with group strategy and shared processes. The position focuses on building a scalable, data-driven marketing engine across web, social media, and events, while closely partnering with sales to deliver high-quality, sales-ready leads.
This role combines strategic planning with hands-on execution in digital marketing, content creation, and event management. The Marketing Manager will collaborate with internal stakeholders and external partners to plan, execute, track, and optimize campaigns that strengthen Biosero’s brand and generate pipeline. Some travel to Biosero hubs in the US and to key industry events is expected.
Key Responsibilities
Biosero, part of the BICO group, develops innovative laboratory automation software and integrated solutions that accelerate scientific research and drug development for leading pharma and biotech organizations. As a key brand within BICO’s lab automation portfolio, Biosero helps customers orchestrate complex workflows and maximize the value of automation across the lab.
The Marketing Manager for Biosero will own and drive Biosero’s marketing activities, with a strong focus on lead generation, digital presence, and campaign performance in the lab automation market. This role sits within Biosero, reporting into a Biosero commercial/leadership function, with a dotted-line reporting relationship to the Head of Global Marketing at BICO to ensure alignment with group strategy and shared processes. The position focuses on building a scalable, data-driven marketing engine across web, social media, and events, while closely partnering with sales to deliver high-quality, sales-ready leads.
This role combines strategic planning with hands-on execution in digital marketing, content creation, and event management. The Marketing Manager will collaborate with internal stakeholders and external partners to plan, execute, track, and optimize campaigns that strengthen Biosero’s brand and generate pipeline. Some travel to Biosero hubs in the US and to key industry events is expected.
Key Responsibilities
- Own the Biosero marketing plan and calendar, aligning campaigns and activities with Biosero’s commercial goals and BICO’s overall marketing strategy.
- Drive lead-generating activities across digital channels (website, SEO, paid search, paid and organic social, email marketing) and events, with clear targets for MQL and pipeline contribution.
- Manage the lead management process end-to-end: from campaign setup and tracking, to scoring, qualification criteria, and timely handover of MQLs to sales through the CRM system.
- Plan and execute major tradeshows, conferences, webinars, and partner events, including strategy, promotion, logistics coordination, on-site support, and post-event follow-up and reporting.
- Manage day-to-day marketing operations, including campaign execution, social media activities, vendor coordination, and ensuring brand consistency in all touchpoints.
- Lead and contribute to the creation of high-quality content tailored to key audiences in pharma, biotech, and advanced research, including web copy, blog posts, case stories, email campaigns, presentations, sales collateral, and social media content. Content creation will be a mix of hands-on work and joint creation together with agencies.
- Monitor and optimize Biosero’s web and digital presence, collaborating with relevant teams on website structure, landing pages, conversion paths, and SEO best practices.
- Implement and maintain robust tracking and reporting for all marketing activities (e.g., using analytics and CRM reports) to measure performance, ROI, and funnel health; recommend data-driven improvements.
- Partner closely with Biosero sales and product/strategy stakeholders to refine messaging, prioritize campaigns, and align target accounts and buyer personas.
- Collaborate with BICO’s central marketing organization to leverage shared tools, best practices, and group-wide initiatives while representing the specific needs of the Biosero business.
- Support budget planning and management by tracking marketing spend, processing invoices, and ensuring activities remain within allocated budgets.
- Master’s degree or PhD in marketing, communications, business, life sciences, or related field preferred.
- Extensive knowledge of relevant field (typically 6+ years) in B2B marketing, preferably in life sciences, lab automation, scientific software, or related technology sectors.
- Demonstrated track record of planning and executing integrated campaigns that generate high-quality, sales-ready leads and measurable pipeline impact.
- Strong hands-on experience with digital marketing, including managing websites, SEO/SEM, digital campaigns, and social media.
- Competency in content creation, including writing and an eye for graphic design.
- Proficiency with CRM and marketing tools (e.g., CRM systems, marketing automation, analytics platforms) and comfort working with data, dashboards, and funnel metrics.
- Strong communication and interpersonal skills, with the ability to collaborate across commercial, product, and central marketing teams and to represent marketing in discussions with customers and partners.
- Excellent organizational skills with the ability to manage multiple projects, deadlines, and stakeholders in a global, matrixed environment.
- Willingness to travel occasionally for content creation, customer/partner meetings, and events.
- Must be based in the Woburn, MA area.
Compensation and Benefits:
The base salary range for this position is $88581-$110,726. Benefits include 401K with company match, Flexible Vacation Policy, Health Benefits, Investment in Professional and Personal Development, and much more.
Biosero provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws. In addition, Biosero complies with applicable state and local laws governing nondiscrimination in employment in every location in which it has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Biosero is committed to diversity and inclusion. We seek individuals from all backgrounds and appreciate and celebrate the diversity of our growing team.
Apply for this position
Required*